Footprints in the Market
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Hear ye, hear ye! We are absolutely thrilled to announce that our very own Daniel Shannon, has made a captivating appearance on Digital Footprint’s new webinar, Footprints in the Media.
During the episode, Dan delved into the fascinating world of online casino marketing, SEO, AI, and iGaming. He offered valuable insights into the strategies and challenges involved in relaunching a brand – remember our birthday? – providing listeners with a behind-the-scenes look at the intricate workings of the industry. You seriously don’t want to miss what he had to say!
A Little Bit About Footprints in the Market
Footprints in the Market | Influencing IGaming is an online webinar run by leading iGaming specialists, Digital Footprints. It is specifically targeted towards senior marketing representatives across the iGaming sphere, but that doesn’t mean our loyal subjects can’t enjoy it too!
The podcast is led by Digital Footprints’ managing director, Sharon McFarlane – a charismatic Scot, who makes for a funny, informative host. We’re only on episode two of Footprints in the Market, but we’re already rolling out the red carpet and calling ourselves fans!
Podcast Highlights
We know you want to watch it (or listen?), but we thought we’d give you a little rundown of everything Dan told Footprints in the Market!
The Power of SEO
Dan emphasised the crucial role of Search Engine Optimisation (SEO) in driving organic traffic to online casinos. He shared tips and strategies for optimising your website to rank higher in search engine results.
Trends in iGaming Marketing
From social media to influencer marketing, Dan discussed the latest trends and best practices in iGaming marketing.
Relaunching a Brand
He offered valuable advice on the challenges and rewards of relaunching a brand, including how to maintain customer loyalty and attract new players.
Behind the Royal Curtain
Dan also provided a glimpse into the marketing efforts behind Casino Kings, giving you guys a better understanding of how we operate. We hope he didn’t spill all of our secrets!
To listen to Dan’s insightful interview and learn more about the kings of the casino (ahem, us) look no further! We’ll be tuning in, will you?