The biggest event in online gaming is taking place right now in London. ICE Totally Gaming brings together all the gaming developers, gaming gurus, experts and fans galore, all to enjoy exclusive news, insights and game releases. And we’re here on the scene to give you the lowdown of what’s going down in ICE cool town.

Start-Ups And Slot Releases

It’s only just kicked off, but already it’s been busy at ICE. At the Pitch ICE event, we’ve seen 23 start-ups take to the stage to present their business ideas. Could we uncover some new innovative partners for Microgaming to jump on board with? Speaking of Microgaming – it kicked off the celebrations with dance performances to Village People, to celebrate the release of its Village People Macho Moves slot and finished off with a happy hour to celebrate the upcoming launch of its Agent Jane Blonde Returns slot. Nothing macho man about it, though.

When it comes to new games, NetEnt has really been stealing the show. It’s teased us with the industry-first Perfect Blackjack, a game that deals cards according to strategy. And…big, big news! The NetEnt Rocks tour continues! Classic rock slot Guns N Roses won the EGR award when it was released in 2016, and the Swedish studio will be hoping for a repeat of that success as the bat-eating Ozzy Osbourne gets his own slot! Zoiks!

Gearing Up For More

Only a few days in and we’ve seen people pulling out the dance moves, giving exciting talks about the state of regulation and we’ve got a taste of what slots are on the horizon. ICE is the expo that never fails to deliver.