NetEnt is one of the most prolific online slots and casino game developers in the iGaming industry. In 2019 NetEnt handled 58.3 billion gaming transactions across the studio’s 200+ games, and is responsible for creating some of the most iconic slots characters ever seen on slots reels, such as the moonwalking Gonzo from Gonzo’s Quest being the perfect example. NetEnt has always imbued its corporate style with creative pizzazz, winning scores of awards along the way, not least for innovation. In 2020 NetEnt achieved its aim of being gender neutral, employing a 50/50 split of male and female employees.
History
NetEnt is one of the oldest and most prolific online slots developers, with its origins dating back to 1996. Founded in Stockholm and with its headquarters still based in the Swedish capital, NetEnt is one of a number of Swedish slots developers to blaze trails through the industry, alongside ELK Studios, Thunderkick and Quickspin. NetEnt has won awards throughout its history, not least at the prestigious EGR Awards where the studio has won gongs such as Innovation in Mobile (2015), Online Casino Supplier of the Year (2018) and GGA Casino Product of the Year 2019 for its “Jumanji”.
The studio has won the EGR Game of the Year award multiple times for hit slots including Guns N’ Roses and Spinata Grande.
Key Figures
- CEO: Therese Hillman
- Chief Financial Officer: Lars Börje Johansson
- Chairman: Fredrik Erbing
- Chief Information Officer: Ludvig Kolmodin
- Chief Compliance Officer: Pamela Morris Williams
Famous Titles
NetEnt has more famous slot titles than can be listed on any slots directory, though the studio’s Starburst online slot remains one of the most iconic, as does Gonzo’s Quest. The studio’s NetEnt Rocks trilogy featuring Guns N’ Roses, Jimk Hendrix and Motörhead did for online slots what the Matrix trilogy did for movies – made the releases anticipated events in every slot fan’s calendar and not simply an easily forgotten fixture in an endless churn of iGaming content. NetEnt bolsters its catalogue of innovative slots with branded content such as Narcos, Vikings and Conan.
Unique IP/Mechanisms
In 2011 NetEnt launched its NetEnt Touch™ platform, a mobile first approach that pioneered mobile gaming way before most online slots developers realised the platform’s true potential. Today, mobile gaming is recognised as the platform of the future, as mobile device specifications become increasingly powerful and allow slots developers to be even more ambitious and creative in their game design. NetEnt has always pushed the boundaries of what slots can achieve, with its various innovative reel designs such as that found on its Motörhead slot proving hugely popular with fans. The studio’s Infinireels™ system and Cluster Pays™ mechanic drove innovation in the sector as other studios looked to compete.
